CDs and DVDs

Need help finding and securing a federal grant or loan? Trying to make sense of the budget and appropriations process? Wondering how to create a grassroots plan that keeps your advocates motivated?

Well, look no further than our Advocacy Classroom CD-Rom series. Taken from live workshops in DC, these CD’s offer the educational content without having to leave your desk.

Fertilize Your Grassroots: Identifying, Motivating, Activating and Institutionalizing Grassroots Advocacy


Introduction / Overview:

  • What are the "grassroots"?
  • Why are they important?
  • Interactive exercise in "thinking outside the box" about grassroots coalitions

Components of a Grassroots Organization

  • The Who (individual advocates, coalitions - your "partners")
  • The Where (connecting advocates with decision makers)
  • The What (what's the message?)
  • The How (organizational/institutional structures for working with grassroots partners)

Motivating and Activating the Grassroots

  • How and when are they most effective?
  • Eliminating barriers
  • Motivating grassroots members to take meaningful actions

Tools and techniques for activation: from the ridiculous to the sublime

Case Studies: Stories of success from the real world

Campaign Development Exercise: Participants will, through breakout groups, develop a grassroots campaign around an exciting "secret" issue (to be revealed at the workshop!)

Price: $30.00


If you’d like to pay by check, please contact Ciny Klein at 202-244-4866 or for an order form.